So why is it important to hire a graphic designer to help you get your ideas on paper?

I work at Executive Printing, INC where I constantly work with files that clients give that already have their logos that they made or already created their brochure in a program such as Microsoft Word or Publisher. These files that clients make on their computers are fine when they are wanting to print them on their printer or use them in limited web applications, however, they do not work when needed in any other format.

Whether you hire a designer at a printing company or hire them freelance, you are hiring them to make your ideas and the files that you have already to where if you wanted them printed on business cards, or anything else, they come out with the highest, professional quality that you intended for your ideas. Graphic designers and web designers alike know how to take your ideas and your files, and make them ready for either commercial printing or web design. Typically a graphic designer will know a little about web design, or a web designer will know a little about graphic design, or you can get lucky and find a designer that knows the ends and outs of both, which is always best when trying to come up with an identity that you want in print and web form.

So why hire a designer to professionally render your files? Graphic designers have software that they use to create your artwork in vectors--a mathematical line or path that allows for accurate sizing and scaling of artwork, so that the artwork does not loose it's crispness (for more on vectors, please read this)--allowing for better graphics, especially in printing. If you don't take the time to hire and pay a designer to go ahead and do it right the first time, you could have alot of time invested in your brochure, and find out that when it gets printed, its either going to look like crud, or you will have to pay alot more than you intended to get it fixed.

Web designers will know the best quality of image to put on the web. You would hate to have your beautiful picture you tool look pixelated once it goes live. Web designers know how a computer screen works and how to set up images on your site to look the best, and use the less amount of server space.

Even though this is a little bias, it is typically in the best interest to find a graphic designer that does web design as well, so you can find a nice cohesiveness to your projects. Even though it might look good on the screen, it might not look all that good when you take it to print.

Part of the reason that I decided to start a blog on my website is to have a place for news and events. I also want it to be a place where you can see what I am currently working on.

I am in the works of creating a simple Identity for Signature Finishes. As you can see above, we have successfully completed the logo stage of the identity. A website and stationary system will add to the Identity.

I also want to take the time to thank Signature Finishes for giving me the wonderful opportunity to help create an identity for her, and I hope once the process is completed that it will bring her a lot of business and will help grow her business.